Publisher Code of Conduct
The following actions, practices and conduct,
whether active or passive, direct or indirect, are prohibited:
- Interference with referrals.
Interference with referrals. No Web Publisher or software download
Technology Provider may interfere with or seek to influence improperly
the referral of a potential customer or visitor ("End-User") to the
Web site of an online Advertiser. No Publisher or Technology Provider
will automatically replace or alter any component of a Service
Provider's technology that results in a reduction of any compensation
earned by another Publisher. For example, a Publisher or Technology
Provider may not use methods or technology to automatically replace a
Service Provider's tracking identifier of another Publisher with its
own Service Provider's tracking identifier or otherwise intercept or
redirect an End-User from being referred through another Publisher's
Publisher may notify an End-User once that End-User has arrived at the
Advertiser's Web site of an opportunity to utilize technology employed
by that Publisher and obtain the End-User's consent via affirmative
action upon each occurrence to proceed with the operation of such
technology. Implementation of software application functionality
requires that the notification be easily understood by the average
End-User, that any settings for automatic notification must be
explicitly opt-in, and that it is not objectionable to the Advertiser.
- Non End-User Initiated Events.
Publishers may not use invisible methods to generate non End-User
initiated impressions, clicks, or transactions. All click ("Click")
events must be initiated by an affirmative End-User action.
- Altering another Publisher's site.
Publishers may not utilize Service Provider's technology in any manner
that alters, changes, substitutes or modifies the content of another
Publisher's Web pages.
- Software installation and de-installation.
Publishers may not utilize Service Provider's technology with other
Software, whereby the installation and de-installation is not obvious,
easy or complete. Licensing and terms of all software downloads and
applications of any type must be clearly presented to and accepted by
the End-User. Software that utilizes Service Provider's technology
must be clearly marked in such a manner that the End-User can identify
the Publisher's Software with an associated behavior that occurs on
the End-User's computer, and receive visible notification of such
- Advertiser - the
company in an active relationship with a Service Provider for the
purpose of displaying advertisements with Publishers to market their
products and/or services
- Publisher - the
company in an active relationship with a Service Provider with which
Advertiser's advertisements are displayed to End-Users
- End-User - individuals
(consumers) who respond to advertisements from Advertisers that are
displayed by Publishers
- Service Provider - a
company that provides services and technologies to both Advertisers
- Technology Provider -
the company that provides Software used to display Advertiser's
advertisements to End-Users.
- Click - the initiation
of an End-User referral action from a Publisher to an Advertiser's
site, tracked through the Technology Provider's services.
- Publisher Link - a
link to an Advertiser where an active affiliate relationship exists
with one of the undersigned affiliate service providers and that:
- Links to any of the following domains:
(Note: these domains are subject to change based on technology
change. Publishers who are filtering these domains will be notified
- Contains a parameter named 'afsrc' set to any
This 'afsrc' parameter option is provided to address the case where
affiliates modify or mask the links provided to them from the
affiliate service providers and it becomes impossible to determine
that they are affiliate links based on their appearance.
- Publisher Web Page - a
page that contains a Publisher Link and is part of a Web site where an
Advertiser and the Publisher have an active affiliate relationship.
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